exploration of consumers" perceived risk theory and attitudes towards the introduction of new product features in grocery products
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exploration of consumers" perceived risk theory and attitudes towards the introduction of new product features in grocery products

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Published by UMIST in Manchester .
Written in English


Book details:

Edition Notes

StatementA. Wong ; supervised by M. Greatorex.
ContributionsGreatorex, M., School of Management.
ID Numbers
Open LibraryOL17319846M

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